How a Degreed Tax Advisor Built a Client-Focused Accounting Firm in Texas

Diana E. Montalvo is a Degreed Tax Advisor and founder of a virtual accounting firm based in the Houston, Texas area. With more than 20 years in tax and accounting, she works primarily with entrepreneurs and small business owners, focusing on tax strategy, advisory, and long-term financial growth.

Her story highlights how modern CPA firms evolve beyond compliance, combining tax services, bookkeeping, and ongoing advisory to become strategic partners for clients — a shift closely aligned with how many firms are adopting nearshore accounting models to scale sustainably.

About Diana and Her Accounting Firm

Diana E. Montalvo began her accounting journey early, working alongside a Degreed Tax Advisor while pursuing her bachelor’s degree in accounting. Over two decades, she developed experience across tax preparation, bookkeeping workflows, and advisory services.

Today, her Degreed Tax Advisor firm operates primarily as a virtual accounting practice serving small to mid-sized businesses. The firm focuses on tax strategy, advisory support, and ongoing financial coaching rather than transactional, once-a-year services.

Her approach reflects a growing shift among modern accounting firm owners: building closer relationships with clients and delivering ongoing strategic value.

Why She Chose Her Niche and Clients

Diana specializes in working with entrepreneurs and small business owners, particularly partnerships and businesses that file K-1 returns.

Her work centers on helping owners:

  • Understand tax structures and IRS rules
  • Reduce tax liability through planning and strategy
  • Improve financial visibility through consistent bookkeeping workflows
  • Make informed decisions about growth

Rather than treating tax preparation as a one-time service, she positions advisory as an ongoing process. This advisory-first approach mirrors how many firms are redefining workflows and integrating structured support models, including nearshore bookkeeping teams designed to maintain consistency across recurring tasks.

Many clients engage in monthly or quarterly check-ins where growth targets, financial metrics, and operational decisions are reviewed together.

How She Built Her Firm

Like many Degreed Tax Advisor founders, Diana’s early growth came through hands-on client work and referrals.

One of her first major successes involved revisiting a client’s previous tax filings and restructuring asset classifications — resulting in significant savings and refunds. Experiences like this reinforced her belief that proactive tax strategy creates real business impact.

Key growth practices she emphasizes include:

  • Consistent follow-up with existing clients
  • Careful onboarding processes. Structured onboarding and clear expectations are increasingly supported by distributed accounting teams and bilingual finance professionals.
  • Clear expectations around deliverables and timelines
  • Ensuring the firm and client are a strong fit before engagement

Her firm’s virtual model allows flexibility while maintaining strong communication and relationship-driven service.

Balancing Firm Growth, Family, and Leadership

Operating a virtual Degreed Tax Advisor firm enables Diana to maintain close relationships with clients while balancing flexibility in leadership and daily operations.

Her daily workflow typically includes:

  • Reviewing calendar priorities and client follow-ups
  • Requesting documentation for tax or bookkeeping processes
  • Onboarding new clients
  • Evaluating potential clients for fit and readiness
  • Delivering hands-on accounting and advisory work

She emphasizes accessibility — clients can contact her directly when questions arise, reinforcing a partner-style relationship rather than a transactional vendor model.

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Scaling a Small Accounting Firm Sustainably

As her accounting firm grows, Diana focuses on efficiency, networking, and continuous improvement.

Key areas she is actively developing include:

  • Learning from other Degreed Tax Advisor firm owners and implementing best practices
  • Integrating technology and AI tools to improve workflows. Many firms are also evaluating the balance between technology and human expertise, especially as AI becomes more integrated into accounting workflows.
  • Refining processes to reduce wasted time for both team and clients
  • Marketing initiatives such as podcasting and educational content

Operationally, sustainable growth depends on strong internal structure:

  • Clear review workflow before deliverables
  • Defined cutoffs for recurring work
  • Exception log tracking when issues arise
  • Escalation paths for complex decisions
  • Final sign-off staying in-house with the CPA

These systems allow small firms to scale while maintaining quality and professional standards.

The Role of Advisory in Modern Accounting Firms

A major differentiator in Diana’s firm is her advisory-first mindset.

Instead of limiting services to tax preparation and bookkeeping, she offers ongoing coaching relationships where business owners:

  • Review growth metrics
  • Track financial progress
  • Identify missed opportunities
  • Adjust strategies throughout the year

Nearshore Context

Stories like Diana’s reflect how modern accounting firms scale through people-first cultures and flexible operating models. Many small accounting firms increasingly build stable teams by combining in-house leadership with nearshore accounting professionals from Latin America.

Nearshore accounting teams can support recurring workflows such as bookkeeping preparation, documentation gathering, reconciliations prep, or reporting tasks — while maintaining bilingual communication and alignment with U.S. accounting standards. With structured processes — including review workflow, exception logs, and final sign-off staying in-house — firms maintain control while expanding capacity. Many firms evaluating this approach also compare local hiring versus distributed team structures when deciding how to scale their accounting operations.

Key Takeaways from Diana’s Story

  • A niche focused on entrepreneurs and partnerships drives specialization.
  • Advisory services transform a Degreed Tax Advisor firm from transactional to strategic.
  • Virtual models enable closer client relationships and flexible growth.
  • Networking and continuous learning remain essential for scaling.
  • Sustainable growth depends on structured workflows and clear review processes.

FAQs

How can a small accounting firm scale without hiring locally?

Many firms combine in-house leadership with remote accountants or nearshore accounting teams in Latin America to support recurring workflows while maintaining oversight.

Companies helping U.S. firms hire LATAM accountants often focus on nearshore accounting models that provide bilingual support aligned with U.S. accounting standards. Learn more about how U.S. firms build nearshore accounting teams here.

Typical delegable work includes:

  • data cleanup and categorization
  • reconciliations preparation (not final judgment)
  • workpaper preparation
  • AP exception tracking

Final tax positions and sign-off usually remain in-house.

Business owners increasingly expect strategic guidance, not just compliance work. Advisory services allow accounting firms to provide ongoing value throughout the year.

Closing Reflection

Modern small accounting firms are evolving toward structured workflows, advisory-driven services, and flexible team models. As firms grow, combining strong internal processes with scalable support structures, including nearshore accounting teams, is becoming a common path.

To learn how South Offices helps U.S. firms scale with bilingual nearshore accounting teams from Latin America, schedule a meeting!

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